European Exhibition Poster of the 1890s in the Context of the Development of Art Nouveau

The purpose of the study is to highlight specific features European poster 1890s. time its formation on example line exhibition posters (art posters) leading directions Art Nouveau style. Methods research. During writing study, a historical and cultural approach was applied systematic used for art-historical, stylistic, comparative artistic analysis. scientific novelty consists in conducting an overview art analysis countries (Great Britain, Germany, Austria Poland) comparison with generalized regularities French period It determined that author’s, personal group exhibitions have unique features, it outlined all distinctive this type production. work «Glasgow Four» (C. R. Mackintosh, J. G. McNair, Macdonald sisters) field linear direction works other authors were considered. Features organization individual floreal elements German-Austrian Secession artists (F. von Stuck, L. Hoffmann, P. Behrens, Klimt, K. Moser, Olbrich others) identified occasion various level Munich, Berlin, Vienna parameters national romantic trend Polish F. Wygzywalski, Y. Mehoffer, Bukowski, T. Aksentowicz determined. Visualization techniques analyzed, taking into account specifics general stylistic trends those years. Considerable attention paid highlighting regional design specified countries, as well authors’ style within these models. Conclusions. In context time, important component primarily floreal, linear, national-romantic. Reflecting guidelines poster, aimed at wide audience, contributed holistic vision manifestation period.